Grain Bro, a fast-growing FMCG brand dealing in natural grains and dry fruits, faced difficulties in managing customer orders and inquiries received through WhatsApp, Instagram, and Meta Ads. Manual replies slowed down the buying process and limited scalability. The brand needed a solution that could automate product recommendations, order confirmations, and COD tracking, while maintaining a personal, human-like tone that matched its brand personality.
Before automation, every customer message required manual responses from the support team. This resulted in: Missed leads during high-traffic ad campaigns. No centralized record of customer data. Inconsistent messaging and delays in follow-ups. Grain Bro wanted to streamline this entire process to ensure instant engagement, data collection, and lead nurturing — all inside WhatsApp.
The automation project transformed Grain Bro’s customer interaction and order efficiency. The brand now handles thousands of messages per week without manual intervention. Within just two weeks of launch, response time dropped from 30 minutes to under 10 seconds, while overall lead conversion increased by 3.5×. The brand successfully reduced order-processing workload by over 70%, improved tracking accuracy, and delivered a seamless shopping experience directly on WhatsApp.
