Raitana Angadi, a rural agri-commerce brand, aimed to bridge the gap between farmers and urban buyers. Despite having high-quality farm produce, the brand struggled with: Low online visibility and trust among consumers. Limited digital identity and unclear communication in rural markets. Need for a bilingual (Kannada + English) approach to connect emotionally while expanding reach. The challenge was to transform a local farm brand into a digitally recognized marketplace while keeping its roots intact.
The main problem was the lack of structure and brand consistency. Farmers had limited understanding of digital platforms, and customers couldn’t easily identify genuine, chemical-free produce. Additionally, the brand lacked storytelling — there was no emotional or visual connection between farmers’ efforts and customer awareness. Creatin Marketing needed to build a trusted identity and bring all these elements together under one clear digital ecosystem.
Creatin Marketing developed a complete digital transformation strategy for Raitana Angadi:
Raitana Angadi’s digital transformation led to outstanding growth and brand recognition across rural and urban markets.
